Unlike most books about business, finance or investment that are written by industry professionals, this is written by a former journalist for the Telegraph in London. In other words, it is much more readable than most other business books. It is a personal account of a British

Defining this as an investment book is not easy despite the large number of references to venture capital. Equally, this is not really a business book, though it is about starting a business. By the same measure, it is not a self-help book, but has personal development ideas.

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